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B. 鐙壒鐨勬捣澶栫數鍟嗘ā寮忥紝鐙壒鐨勫埄娑?/p>

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浜斻€佺珵鍝佸垎鏋?1銆佹垬鐣ュ眰闈?/p>

绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

鍥剧墖鏉ユ簮锛氳嚜宸辩敾鐨?/p>

鎬荤粨锛氶€氳繃鍒嗘瀽涓叧鏉戝湪绾垮拰灏忕孩涔︾殑鎴樼暐灞傞潰瀵规瘮锛屽彲浠ョ湅鍑轰袱鑰呯殑浜у搧瀹氫綅涓嶅悓锛屼絾閮芥槸绀惧尯鍨嬩骇鍝侊紝浣嗕笟鍔℃柟鍚戜笉鍚屻€?浠栦滑鐨勬ā鍨嬬浉浼硷紝鏈夊弬鑰冧环鍊笺€?/p>

涓叧鏉戝湪绾挎槸涓€涓鎶€淇℃伅闃呰骞冲彴鈥斺€旈槄璇绘渶鏂般€佽祫璁赴瀵岀殑绉戞妧鏂伴椈鍜屾柊鍝佸彂甯冧細銆?鍦ㄧ壒鑹插姛鑳芥柟闈紝涓叧鏉戝湪绾挎墦閫犱簡锛?/p>

灏忕孩涔︽槸涓€涓爣蹇楃潃鎴戠殑鐢熸椿鈥斺€旂編濂界敓娲荤殑鍒嗕韩绀惧尯锛屼竴涓勾杞讳汉鐨勭敓娲绘柟寮忓钩鍙帮紝鍦ㄨ繖閲屼綘鍙互鍙戠幇缇庝附銆佺湡瀹炪€佸鍏冪殑涓栫晫锛屾壘鍒颁綘鎯宠鐨勭敓娲汇€?/p>

2.鑼冨洿灞?/p>

绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

鍥剧墖鏉ユ簮锛氳嚜宸辩敾鐨?/p>

鐩告瘮涔嬩笅锛屼袱娆捐蒋浠跺潎鍖呭惈浜у搧绠$悊銆佽鍗曠鐞嗐€佽处鍙风鐞嗗晢鍩庛€佺煭瑙嗛浜斾釜涓昏妯″潡銆?鍏朵腑锛屽晢鍩庡強鍟嗗搧绠$悊銆佺煭瑙嗛鐐规挱鏄牳蹇冨姛鑳姐€?/p>

鍙互鐪嬪埌锛屼袱娆句骇鍝佺殑涓婚妯″潡澶ц嚧鐩稿悓锛屼絾鐢变簬閽堝鐨勪汉缇や笉鍚岋紝浜у搧绫诲瀷涓嶅悓锛屾墍浠ュ姛鑳戒細鏈夋墍涓嶅悓銆?/p>

涓叧鏉戝湪绾夸富瑕佷互绉戞妧鏁扮爜浜у搧涓轰富锛屽皬绾功浠ュ浗澶栦骇鍝佷负涓伙紝鍏锋湁璺ㄥ鐢靛晢妯″紡銆?鐩爣鐢ㄦ埛涓昏涓轰腑楂樻秷璐瑰コ鎬х兢浣撱€?涓嶈繃锛屼袱鑰呴兘鏄厛寤虹珛绀惧尯锛岄兘鏄互鍐呭涓轰富瀵硷紝浠庤€屼骇鐢熶簡涓€瀹氱殑鐢ㄦ埛绮樻€э紝鍚庣画鎴戜滑浼氬彂灞曠數鍟嗕笟鍔★紝灏嗗晢涓氭ā寮忓彉鐜般€?鍓嶆湡锛屽箍鍛婂拰淇冮攢灏嗘槸浜у搧璧氶挶鐨勪富瑕佹柟寮忋€?/p>

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3.缁撴瀯灞?/p>

1锛変腑鍏虫潙鍦ㄧ嚎鍔熻兘缁撴瀯

绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

鍥剧墖鏉ユ簮锛氳嚜宸辩敾鐨?/p>

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2锛夊皬绾功鍔熻兘缁撴瀯

绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

鍥剧墖鏉ユ簮锛氳嚜宸辩敾鐨?/p>

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3锛夊湪鐢ㄦ埛璐墿娴佺▼鍥句腑

鍏虫潙缃戜笂璐拱娴佺▼锛?/p>

绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

鍥剧墖鏉ユ簮锛氳嚜宸辩敾鐨?/p>

灏忕孩涔﹁喘涔版祦绋嬶細

绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

鍥剧墖鏉ユ簮锛氳嚜宸辩敾鐨?/p>

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4.鏋舵瀯灞?/p>

鍔熻兘鍒嗘瀽锛?/p>

鏈嶈琛屼笟鏈€鏂拌祫璁痏琛屼笟璧勮_绉戞妧琛屼笟璧勮/

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绉戞妧鏁扮爜绀惧尯浜у搧绔炲搧鍒嗘瀽鎶ュ憡/

鍒嗘瀽锛氫粠瀵规瘮鍥惧彲浠ョ湅鍑猴紝涓叧鏉戝湪绾跨殑淇℃伅灞傛鏇村姞娓呮櫚锛岃瑙変綋楠屾瘮杈冩竻鐖斤紝鐢ㄦ埛浣撻獙杈冨ソ锛?灏忕孩涔︾殑浜у搧鐣岄潰浜у搧涓昏鍒嗕负妯″潡锛屼俊鎭樉绀烘瘮杈冮綈鍏紝浣嗕竴灞忔樉绀虹殑浜у搧杈冨皯銆?浜у搧鍒嗙被閫夐」鍗′笉鍒╀簬浣跨敤锛屼娇鐢ㄦ垚鏈珮锛岀敤鎴蜂綋楠屽急銆?/p>

绉戞妧琛屼笟璧勮_琛屼笟璧勮_鏈嶈琛屼笟鏈€鏂拌祫璁?/

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User needs are clear (easy to create popular products, thereby reducing inventory pressure)

Recommended content for thousands of people to achieve personalized customization

A high-quality UGC sharing community brings stable and highly sticky traffic to the platform.

Successfully established a closed consumption loop of 鈥減lanting grass鈥?and 鈥減ulling grass鈥?/p>

Use celebrities, popular variety shows, etc. to bring you a large amount of accurate traffic

2) Disadvantages

The supply chain is weak, there are few product categories, quality is difficult to guarantee, and the transportation and distribution system is imperfect.

The e-commerce function is imperfect, the direction of shopping guide is unclear, and the product operation is insufficient (discounts, etc.)

The offline layout is weak, the layout of new offline retail stores is slow, and the purchasing experience is poor.

Advertising of notes is rampant, and many users have become advertising writers, destroying the authenticity of the content and disrupting the original community ecological environment.

3) Opportunities

A sustained and stable development of the cross-border e-commerce market

Backed by Tencent and Alibaba, it has strong resource support

Funds, Tencent’s powerful social resources, Alibaba’s logistics and supply chain resources

The arrival of the data age and artificial intelligence will help promote accurate recommendations of content and products

4) Threat

The scale of the platform is gradually expanding, and recommendation efficiency is difficult to guarantee.

Differences in taste among users gradually expand

The increase in product categories, sparse data, and user interface limitations may lead to a reduction in platform recommendation efficiency.

Competition from other competing products: such as the transformation of traditional cross-border e-commerce such as NetEase Kaola, product development with the same social e-commerce model, and competition caused by overlapping subsequent development directions of social platforms such as Douyin and Bilibili.

This article was originally published by @绉戠 is not Keke on Everyone is a Product Manager. Reprinting without permission is prohibited.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author’s own. The Renren Product Manager platform only provides information storage space services.

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